Emerging Media in Sports
 
Earlier in the semester, I blogged about ESPN3 coming to Time Warner Cable. This transition has occurred, and Milwaukee residents can now enjoy a wealth of sports programming right on their computer screen. I mentioned that a subsequent update of the XBox Live interface would also bring ESPN3 access to XBox 360 game console owners. This has come as well, and after a month or so of tinkering with it, I'm blown away.


The picture the 360 delivers for ESPN3 content is great. I would say better than the picture on my computer monitor (a 22" HD screen), but not quite as good as the HD cable picture from ESPN. Still, far better than passable. In addition, I have yet to experience any lag or picture freezing.


All of the content that ESPN makes available online can be found on the XBox, and the interface has been customized to better match the standard XBox one. In addition, users can quickly, with the flick of the controller, bring up an up-to-the minute score ticker, that can even be used to channel surf from game to game.


Online television is clearly changing the way we view our programming, and ESPN3 has transitioned this into sports. Now that the XBox allows for a user to access the online programming from their big-screen TV, programming options are limitless, and sports viewing might never be the same.

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