The social media prodigies at Marquette Athletics have done it again.

Last week I blogged about the "Tweet Team" that Marquette created to tweet during basketball games. While there is no metric for how successful this has been so far in the young season, all things appear to be running smoothly.

MU raised their own social media bar at the last game: At various points in the game, fans' tweets that used the #mubb hashtag that was created for Marquette Basketball appeared on the ginormous new Bradley Center scoreboard, pictured below.

The Bradley Center's new 'board is massive, to say the least, and the increased space and HD screen allows for all sorts of new utilizations in-game or during timeouts.

MU is placing the tweets at the bottom of the scoreboard, appearing periodically during games. The graphic is unobtrusive to those watching the action on the video screen, and the tweets are clearly hand-chosen, to ensure that the most insightful (and non-vulgar) tweets are the ones that are broadcasted to the thousands in attendance at the Bradley Center. Of course, the Twitter user name of the tweet-creator is listed as well, ensuring that credit is given where it is due.

This is, in my opinion, a PHENOMENAL idea, and a great utilization of social media in-game, without being overly in the face of fans. Keep up the good work, Marquette!

As the Marquette Basketball season begins this week, the University athletics department is trying something new. Marquette has put together a "Tweet Team" of fans, both students and alumni season ticket holders, who tweet often about Marquette Basketball during games.