As the Marquette Basketball season begins this week, the University athletics department is trying something new. Marquette has put together a "Tweet Team" of fans, both students and alumni season ticket holders, who tweet often about Marquette Basketball during games.
The 20 or so fans that the department chose will have their in-game tweets aggregated in some form of list on Marquette Athletics' website. The goal of the idea is to bring the atmosphere of the Bradley Center - not just the stats and games, but everything that's going on in the building too - to fans unable to attend, through the Tweet Team,
This is surely a novel idea, and should be a nice addition to the website, but I wonder how well it will work. For starters, many of those passionate enough about Marquette Basketball to welcome something like this likely will either be at the game themselves, or watching on TV, and not in front of a computer. I also wonder how many tweets we will actually see from the Tweet Team. I passed on the opportunity to be involved in this project, as I am usually too focused on the games as they are going on, and don't think about tweeting. I'd say I average zero to two tweets per game, dependent on how close the game is (I can't even talk during close games).
Either way, it's an opportunity to expose Marquette fans who aren't on Twitter to the tweets of fans, and a very low-cost and low-risk campaign for MU Athletics, who always seem to be on the cutting edge when it comes to so
RSS Feed